— This research was aimed 1) to study of behavior of local food consumption in Nakhon Sri Thamarat province; 2) to study of leading folk wisdom in local food for applying with consumption and food in rite of traditional of NaKhon Sri Tamarat people; 3) to study of diversity of local food by added value through increasing income; 4) to create folk wisdom for local food data. Questionnaire was obtained as a research tool. Using purposive sampling contained 400 samplings with divided data collecting on landscape natures. The statistics were percentage, mean, standard deviation, t-test and One-way ANOVA. The result indicated that the inhabitants of Thungsong area are interested in high level for local fool consumption. Leading for using of folk wisdom in belief aspect 51 stories, rituals aspect 13 stories, local food 385 types and food belief 55 stories. The research making value added on one types of local food; stir-fried noodle with coconut milk are popularly but complicate cooking recipes. Additionally, it has created as instant product. Applying folk wisdom of local food through rituals, belief and local food consumption were collected in database for keeping to descendant.
— Local food, folk wisdom, consumption behavior.
Jantira Phooma and Pramote Songchalearnkul are with the Information Technology Program, Faculty of Management Technology, Rajamangala University of Technology Srivijaya (e-mail: firstname.lastname@example.org).
Kanlayanee Tongliemnak is with the Rajamangala University Technology Srivijaya, Nakhon sri Thammarat Campus, Thailand.
Poomusub Insung and Oraphan Chanin are with the Rajamangala University of Technology Srivijaya, Songkhla, Thailand.
Cite: Jantira Phooma, Kanlayanee Tongliemnak, Pramote Songchalearnkul, Orapha Chanin, and Poomusub, " The Behavior of Local Food Consumption in Nakhon Sri Thammarat Province by Applying of Folk Wisdom," International Journal of Innovation, Management and Technology vol. 7, no. 4, pp. 157-160, 2016.