IJIMT 2016 Vol.7(4): 153-156 ISSN: 2010-0248
doi: 10.18178/ijimt.2016.7.4.663

Guideline to Thailand-Malaysia Border SME Entrepreneurs’ Management Capacity to Create Competitive Advantage for Songkhla Province, Thailand

Oraphan Chanin, Jantira Phooma, Suttaya Somsuk, Panuporn Temprasiri, and Chanwit Chanin
Abstract— The study of guideline to Thailand-Malaysia border small and medium entrepreneurs management capacity to create competitive advantage for Songkhla Province, Thailand has the following objectives: 1) to assess Thai and Malaysian small and medium entrepreneurs’ management capacity in Thailand-Malaysia border areas 2) to compare Thai and Malaysian entrepreneurs’ management capacity in Thailand-Malaysia border areas 3)to determine approaches to capacity development of Thai small and medium entrepreneurs management in Thailand-Malaysia border areas in order to create competitive advantage. The samples used in this study were 200 small and medium entrepreneurs within the Thai border, namely in Songkhla Province and 200 small and medium entrepreneurs within the Malaysia border, at the border with Songkhla Province. The research tool used was questionnaire. The statistics used for analysis were mean, standard deviation, t-test, and in-dept interview with 20 Thai small and medium entrepreneurs in Thailand-Malaysia border areas. The results revealed that Thai entrepreneurs possessed generally moderate management capacity and Malaysian entrepreneurs possessed high management capacity. The result of the hypothesis shows that in terms of international law, Thai and Malaysian entrepreneurs possessed different capacities at the statistical significance level of 0.05. Approaches to capacity development of small and medium entrepreneurs in Thailand-Malaysia border areas in order to create competitive advantage are 1) conducting marketing promotion should be increased 2) information on raw materials must be studied before placing orders 3) principles of accounting record, profit and loss statement and balance sheet, must be studied in order to understand business’ financial status 4) entrepreneurs should continually study tax benefit for ASEAN Member Countries. 5) entrepreneurs must recruit employees with knowledge of systems thinking development. 6) entrepreneurs should continually acquire new knowledge.

Index Terms— SME entrepreneurs, management capacity, the border between Thailand-Malaysia, competitive advantage.

Oraphan Chanin is with Faculty of Business Administration, Rajamangala University of Technology Srivijaya, Thailand (e-mail: or_chanin@yahoo.com).
Jantira Phooma, Suttaya Somsuk, Panuporn Temprasiri, and Chanwit Chanin are with Rajamangala University of Technology Srivijaya, Thailand.

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Cite: Oraphan Chanin, Jantira Phooma, Suttaya Somsuk, Panuporn Temprasiri, and Chanwit Chanin, " Guideline to Thailand-Malaysia Border SME Entrepreneurs’ Management Capacity to Create Competitive Advantage for Songkhla Province, Thailand," International Journal of Innovation, Management and Technology vol. 7, no. 4, pp. 153-156, 2016.

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