• ISSN: 2010-0248
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Bimonthly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Executive Editor: Ms. Nina Lee
    • Abstracting/ Indexing: Google Scholar, Ulrich's Periodicals Directory,  Crossref and ProQuest, Electronic Journals Library.
    • E-mail: ijimt@ejournal.net
IJIMT 2020 Vol.11(2): 46-50 ISSN: 2010-0248
doi: 10.18178/ijimt.2020.11.2.874

An Investigation of Purchase Intention of Using Mobile Apps for Online Traveling and Booking Service

Wing Sze Yip and Wing Ying Mo
Abstract— This study is to analyse EWOM, perceived ease of use, information quality, and perceived risk and trust how to influence purchase intention for Hong Kong customers. Quantitative research is used in this study. Primary data and secondary data are also collected for the research. Final survey data were collected through face-to face interview and online from 123 participants. Performing SPSS, the results showed that EWOM, information quality and perceived risk has significant relationship to purchase intention. Whereas, perceived ease of use and trust has not support in this study. The results provide advises for online travel agents to enhance performance attract travelers use mobile apps for purchase travel service. The number of academic journals about Hong Kong tourism and hospitality industry and the online travel services is limited and the further research recommended adopting the contents of the industry for test the customers.

Index Terms— Mobile application, EWOM, information quality, perceived risk, trust, perceived ease of use, purchase intention.

Wing Sze Yip was with Edinburgh Napier University/The Business School, Edinburgh, Scotland, United Kingdom (e-mail: ccyip308220@gmail.com). Wing Ying Mo is with City University of Hong Kong/ Division of Commerce, Hong Kong, China (e-mail: dr.katherine.mo@gmail.com).


Cite: Wing Sze Yip and Wing Ying Mo, " An Investigation of Purchase Intention of Using Mobile Apps for Online Traveling and Booking Service," International Journal of Innovation, Management and Technology vol. 11, no. 2, pp. 46-50, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

Copyright © 2010-2020. International Journal of Innovation, Management and Technology. All rights reserved.
E-mail: ijimt@ejournal.net