IJIMT 2019 Vol.10(2): 92-96 ISSN: 2010-0248
doi: 10.18178/ijimt.2019.10.2.842

Diffusion of E-commerce on Micro-enterprise Cluster Innovation Acceptance Rate: A case Study in Taiwan

Yao-Chin Lin, Wei-Hung Chen, and Wei-Chun Liu
Abstract— This study focuses on cluster, and explores the use of e-commerce marketing through interviews to explore the acceptance rate of innovation. In addition, it also introduces the “IT therapy” method of action research to explain the effect of innovation diffusion. The research method used interviews to collect views of a cluster leader and six members on the diffusion of e-commerce. This study found that the innovation acceptance rate of the subjects is high, the leader’s personality will affect acceptance rate of innovation of the members, another result is appropriate “IT therapy” items chosen by the leader based on the cluster characteristics. It will promote member’s acceptance rate of innovation and turnover. This study is to prove when the micro enterprise want to cluster development, the first thing need to find a leader of selfless dedication, and the “IT therapy” theory into actual business management. Then the micro enterprise integrated innovation fusion products imported into the characteristics, and expand the e-commerce sales platform to enhance the essence of each member. Finally, this study proposes theoretical, practical implications and recommendations for future research.

Index Terms— Diffusion, e-commerce, cluster, innovation acceptance rate, IT therapy.

The authors are with the Department of Information Management, Yuan Ze University, Taoyuan City, Taiwan (e-mail: lyaochin@gmail.com, wehchen123@gmail.com, michaelliubid@gmail.com).

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Cite: Yao-Chin Lin, Wei-Hung Chen, and Wei-Chun Liu, " Diffusion of E-commerce on Micro-enterprise Cluster Innovation Acceptance Rate: A case Study in Taiwan," International Journal of Innovation, Management and Technology vol. 10, no. 2, pp. 92-96, 2019.

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