Abstract— Currently, internet technology is adopted worldwide in every industry including distance education. Online education becomes acceptable in every country as open learning opportunity for working people regardless remote location and limited time. Therefore, there is rising demand of master level of business education for working people to attend online program and complete without classroom requirement. Sukhothai Thammathirat Open University is the only distance University in Thailand that provides business degree in undergraduate and graduate levels. The new product development for international MBA to serve ASEAN border integration and online education is required currently. The research was conducted with prototype observation to learn from best practices and to prepare for program development. The findings are implied to fortify integrative team for online MBA to gain better insight, more communication and wellrounded execution for product launch.
— Online education, online MBA, distance education, new product development, open university, product prototype, benchmarking study.
The authors are with the Sukhothai Thammathirat Open University, Nonthaburi, Thailand (e-mail: Suree.firstname.lastname@example.org, email@example.com).
Cite: Suree Khemthong and Anothai Ngamvichaikit, " A Development of a Benchmarking Prototype of the Online International Master Program in Business Administration for Open University," International Journal of Innovation, Management and Technology vol. 7, no. 5, pp. 183-186, 2016.