IJIMT 2015 Vol.6(4): 238-243 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2015.V6.609

Factors Affecting Tourists’ Satisfaction towards Nam Cat Tien National Park, Vietnam ― A Mediation Analysis of Perceived Value

Mai Ngoc Khuong and Pham Dac Luan
Abstract— This study was conducted to identify key factors affecting tourist’s perceived value as well as their satisfaction towards Cat Tien National Park. Quantitative approach was major method applied and questionnaires were delivered to 215 tourists who were visited the park. The results revealed four main factors include price, ecology and landscapes, natural atmosphere and social environment which positively influence tourists’ satisfaction directly and indirectly. Also, there was a significant relationship between tourists’ perceived value and tourists’ satisfaction.

Index Terms— Tourists’ satisfaction, tourist perceived value, Cat Tien national park, path analysis.

Mai Ngoc Khuong and Pham Dac Luan are with the School of Business, International University, VNU-HCMC, Vietnam (e-mail: mnkhuong@hcmiu.edu.vn, phamdacluan1992@gmail.com).

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Cite: Mai Ngoc Khuong and Pham Dac Luan, " Factors Affecting Tourists’ Satisfaction towards Nam Cat Tien National Park, Vietnam ― A Mediation Analysis of Perceived Value," International Journal of Innovation, Management and Technology vol. 6, no. 4, pp. 238-243, 2015.

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