IJIMT 2013 Vol.4(2): 185-188 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2013.V4.388

Organizational Slack and the Marketing Performance of Information Technology Firms

Heping Zhong
Abstract— Marketing constitutes a key success factor for firms. In order to exploit slack resources value for marketing, this paper studies the impact of organizational slack on the marketing performance of information technology firms in China for the first time. I develop a linear relationship model between organizational slack and firm marketing performance, and subsequently test this model using a sample of 34 Chinese firms. The result shows that organizational slack is positively related to the marketing performance of information technology firms. Overall, results highlight the importance of additional research into intervening factors impacting the slack–performance relationship.

Index Terms— Organizational slack, marketing performance, information technology industry, information technology firm management, linear curve, empirical analysis.

Heping Zhong is with School of Economics and Management, Xuchang University, Xuchang, China (e-mail: hepingz2004@163.com).

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Cite: Heping Zhong, " Organizational Slack and the Marketing Performance of Information Technology Firms," International Journal of Innovation, Management and Technology vol. 4, no. 2, pp. 185-188, 2013.

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