• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/IJIMT
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HOME > Archive > 2014 > Volume 5 Number 5 (Oct. 2014) >
IJIMT 2014 Vol.5(5): 383-387 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2014.V5.545

An Impact of Advertising and Pricing on Consumers Online Ticket Purchasing

Ahmed Shehroze Yasin and Leo Gertrude David

Abstract— This study examines the impact of advertising and the relationship between the advertising and pricing. It also determines the level of consumers online purchasing of AirAsia e-ticketing among students of Asia Pacific University (APU) in Malaysia. The factors which are mainly investigated are the advertisements, pricing strategies and e-purchase of AirAsia tickets. Many of us believe that advertisements are deceptive whether it is in online or offline form. However, in fact, it still influences the consumers to purchase. This research provides the in-depth understanding of how AirAsia applies factors such as “Advertising and elements in advertising like splendid pricing strategies” to impact the purchase decisions. A quantitative approach of using questionnaire was chosen for data collection.

Index Terms— Advertising, pricing, AirAsia, animated ads and poster.

Ahmed Shehroze Yasin and Leo Gertrude David are with Asia Pacific University College of Technology & Innovation, Malaysia (e-mail: leogertrude@yahoo.com, sherrytheloving@gmail.com).

[PDF]

Cite: Ahmed Shehroze Yasin and Leo Gertrude David, " An Impact of Advertising and Pricing on Consumers Online Ticket Purchasing," International Journal of Innovation, Management and Technology vol. 5, no. 5, pp. 383-387, 2014.

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