doi: 10.7763/IJIMT.2013.V4.363
The Impact of Internet on Conventional Marketing Channels a Case Study of Food Products in Iran
Seyed Mohammad Hosseini1,2
,
Maryamalsadat Hosseini1,2 ,
Albert Caruana3
- 1Department Of Business Administration, Technology And Social Sciences Luleå University Of Technology Lulea, Sweden.
- 2Alzahra University, Tehran, Iran.
- 3University of Malta, Malta.
Abstract
The purpose of this study is to consider ways by which managers in a distribution company can recognize channel conflict and identify measures that can reduce the bad effects of channel conflict. To investigate these aspects, qualitative and descriptive approaches were selected involving face-to-face, in-depth interviews. Two companies based in Iran were used as case studies: ‘Chika Company’ and ‘Etka Chain Stores’. The study indicates that the managers of these companies are well aware of channel conflict issues. Numerous conflicts related to internet distribution were identified. In each company well-functioning strategies were used for the prevention and mitigation of the bad effects of channel conflict. These strategies varied according to the circumstances of each company.
Keywords
- Channel conflicts
- conventional marketing channels
- e-commerce
- internet
How to Cite
Seyed Mohammad Hosseini, Maryamalsadat Hosseini, and Albert Caruana, "The Impact of Internet on Conventional Marketing Channels a Case Study of Food Products in Iran," International Journal of Innovation, Management and Technology, vol. 4, no. 1, pp. 83-85, 2013. https://doi.org/10.7763/IJIMT.2013.V4.363
Copyright & License
Copyright © 2013 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).