doi: 10.7763/IJIMT.2012.V3.336
Exploring Customer Service Representatives‘ Job Satisfaction Levels—A Comparison of Inbound/Outbound and Outsourced Australian Call Centres
- Faculty of Business & Entreprise, Swinburne University of Technology, Hawthorn. Melbourne, Australia.
Abstract
The aim of this research is to investigate the nature and extent of job related factors on job satisfaction for customer service representatives (CSR’s) in five Australian call centres. Using quantitative methods, the study found that, CSR’s perception of fairness, equity and relevance of monitoring practices, together with a participative work environment and flexible work practices are the most important contributors to job satisfaction. The findings also suggest that satisfaction levels for inbound CSR’s is significantly higher than outbound sales, and blended approaches.
Keywords
- Blending
- outbound
- inbound
- outsourced
- Structural Equation Modelling
How to Cite
John Annakis, "Exploring Customer Service Representatives‘ Job Satisfaction Levels—A Comparison of Inbound/Outbound and Outsourced Australian Call Centres," International Journal of Innovation, Management and Technology, vol. 3, no. 6, pp. 773-777, 2012. https://doi.org/10.7763/IJIMT.2012.V3.336
Copyright & License
Copyright © 2012 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).