IJIMT 2013 Vol.4(1): 83-85 ISSN: 2010-0248

The Impact of Internet on Conventional Marketing Channels a Case Study of Food Products in Iran

Seyed Mohammad Hosseini, Maryamalsadat Hosseini, and Albert Caruana

Abstract—The purpose of this study is to consider ways by which managers in a distribution company can recognize channel conflict and identify measures that can reduce the bad effects of channel conflict. To investigate these aspects, qualitative and descriptive approaches were selected involving face-to-face, in-depth interviews. Two companies based in Iran were used as case studies: ‘Chika Company’ and ‘Etka Chain Stores’. The study indicates that the managers of these companies are well aware of channel conflict issues. Numerous conflicts related to internet distribution were identified. In each company well-functioning strategies were used for the prevention and mitigation of the bad effects of channel conflict. These strategies varied according to the circumstances of each company.

Index Terms—Channel conflicts, conventional marketing  channels, e-commerce, internet.

Seyed Mohammad Hosseini was with the Department Of Business Administration, Technology And Social Sciences Luleå University Of Technology Lulea, Sweden (e-mail: eng_hosseini@yahoo.com).
Maryam Alsadat Hosseini was with Alzahra University, Tehran, Iran(e-mail: sadena_sadat@yahoo.com).
Albert Caruana is with University of Malta, Malta (e-mail:albert.caruana@um.edu.mt).

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Cite: Seyed Mohammad Hosseini, Maryamalsadat Hosseini, and Albert Caruana, Member, IACSIT, "The Impact of Internet on Conventional Marketing Channels a Case Study of Food Products in Iran," International Journal of Innovation, Management and Technology vol. 4, no. 1, pp. 83-85, 2013.

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