Abstract—Nowadays, using social media is very regular and necessary, because it involves with life styles and behaviors of people such as personal-to-personal communication, cooperation within the organization, and the commerce that rely on every types of communication technology. The reasons of using this technology are different according user’s objectives. Especially for the businesses, they need the budget for distributing the product’s news to the customers. Now the budget management is very critical, so the social media has been used for effective promoting the “products/services” anytime and anywhere. The important question is how can we utilize social media in the creative way? This paper show some facts of successfully social media practice that assist establishing and promoting businesses, also mentions some of recommendations how to use social network efficiency for businesses as well.
Index Terms—Social media, internet, communication technology, social networking.
W. V. Siricharoen is with the Computer Science Department, School of Science, University of the Thai Chamber of Commerce(UTCC), Bangkok,Thailand
Cite: W. V. Siricharoen, "Social Media, How does it Work for Business?" International Journal of Innovation, Management and Technology vol. 3, no. 4, pp. 476 -479 , 2012.