• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly (since 2021); Bimonthly (2010-2020)
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Executive Editor: Ms. Nina Lee
    • Abstracting/ Indexing: Google Scholar, CNKI, Ulrich's Periodicals Directory,  Crossref and ProQuest, Electronic Journals Library.
    • E-mail: ijimt@ejournal.net
IJIMT 2012 Vol.3(4): 473-475 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2012.V3.278

Strategies of New Media using New Technology in Creative Economy

W. V. Siricharoen

Abstract—Nowadays, it is very important for everyone to acknowledge new media, because in creative economy period people make use of new media through new technology everywhere and almost every time whenever they needed. Therefore, it is necessary to pay attention to utilize new media strategies for increasing business productivity and innovation. In addition, advertising strategy need to be applied, also public relations, marketing strategy, and new technology with the aim of facilitating business operations. This will make more successful in every aspects of business and life. Today, new media strategies named “social media marketing strategies” have changed the way of doing business. The important thing in business is the distribution channel. This paper suggests the main distribution channel which is ASEAN (Association of South-East Asian Nations) Economic Community (AEC). The AEC present ASEAN as a single market and production base to put together ASEAN more dynamic and competitive with new mechanisms and measures to strengthen the implementation of its existing economic initiatives; to accelerate regional integration in the priority sectors; to assist movement of business stakeholders, skilled labor and talents; and strengthening the institutional mechanisms of ASEAN.

Index Terms—Strategies, new media, new technology, creative economy, ASEAN Economic Community (AEC).


W. V. Siricharoen is with the Computer Science Department, School of Science, University of the Thai Chamber of Commerce (UTCC), Thailand.

N. Siricharoen is with the Huachiew Chalermprakiet University (HCU),Thailand.



Cite: W. V. Siricharoen, "Strategies of New Media using New Technology in Creative Economy," International Journal of Innovation, Management and Technology vol. 3, no. 4, pp. 473 -475 , 2012.

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