doi: 10.7763/IJIMT.2012.V3.250
Using Bibliometric Analysis to Explore Research Trend of Electronic Word-of-Mouth from 1999 to 2011
Yannjy Yang1
,
Chih-Chien Wang2 ,
Ming-Cheng Lai3
- 1National Cheng Chi University.
- 2National Taipei University, Sansia District, New Taipei City 239, Taiwan.
- 3National Taipei College of Business,.
Abstract
The study aims to identify the research trend of electronic word-of-mouth. By analyzing 15,898 citations of 327 articles published in journals in Social Sciences Citation Index (SSCI) and Science Citation Index (SCI) in a twelve years period between 1999 and 2011. The study maps the intellectual structure of the electronic word-of-mouth research area. The results provide fundamental insights and recent development on the development of electronic word-of-mouth research.
Keywords
- Bibliometric
- literature review
- electronic word-of-mouth (eWOM)
- SSCI/SCI
How to Cite
Yannjy Yang, Chih-Chien Wang, and Ming-Cheng Lai, "Using Bibliometric Analysis to Explore Research Trend of Electronic Word-of-Mouth from 1999 to 2011," International Journal of Innovation, Management and Technology, vol. 3, no. 4, pp. 337-342, 2012. https://doi.org/10.7763/IJIMT.2012.V3.250
Copyright & License
Copyright © 2012 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).