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2010
- ISSN: 2010-0248 (Print)
- Abbreviated Title: Int. J. Innov. Manag. Technol.
- Frequency: Quarterly
- DOI: 10.18178/IJIMT
- Editor-in-Chief: Prof. Jin Wang
- Managing Editor: Ms. Nancy Y. Liu
- Abstracting/ Indexing: Google Scholar, CNKI, Ulrich's Periodicals Directory, Crossref, Electronic Journals Library.
- E-mail: ijimt@ejournal.net
DOI: 10.7763/IJIMT.2012.V3.250
Using Bibliometric Analysis to Explore Research Trend of Electronic Word-of-Mouth from 1999 to 2011
Abstract—The study aims to identify the research trend of electronic word-of-mouth. By analyzing 15,898 citations of 327 articles published in journals in Social Sciences Citation Index (SSCI) and Science Citation Index (SCI) in a twelve years period between 1999 and 2011. The study maps the intellectual structure of the electronic word-of-mouth research area. The results provide fundamental insights and recent development on the development of electronic word-of-mouth research.
Index Terms—Bibliometric, literature review, electronic word-of-mouth (eWOM), SSCI/SCI.
Y.-J. Yang is with the National Cheng Chi University (e-mail:92359503@nccu.edu.tw).
C.-C. Wang is with the National Taipei University, Sansia District, New Taipei City 239, Taiwan. (e-mail: wangson@mail.ntpu.edu.tw).
M.-C. Lai is with National Taipei College of Business, (e-mail:laimc@mail.ntcb.edu.tw).
Cite: Yannjy Yang, Chih-Chien Wang, and Ming-Cheng Lai, "Using Bibliometric Analysis to Explore Research Trend of Electronic Word-of-Mouth from 1999 to 2011," International Journal of Innovation, Management and Technology vol. 3, no. 4, pp. 337 -342 , 2012.