IJIMT 2012 Vol.3(4): 337-342 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2012.V3.250
 

Using Bibliometric Analysis to Explore Research Trend of Electronic Word-of-Mouth from 1999 to 2011

Yannjy Yang, Chih-Chien Wang, and Ming-Cheng Lai

Abstract—The study aims to identify the research trend of electronic word-of-mouth. By analyzing 15,898 citations of 327 articles published in journals in Social Sciences Citation Index (SSCI) and Science Citation Index (SCI) in a twelve years period between 1999 and 2011. The study maps the intellectual structure of the electronic word-of-mouth research area. The results provide fundamental insights and recent development on the development of electronic word-of-mouth research.

Index Terms—Bibliometric, literature review, electronic word-of-mouth (eWOM), SSCI/SCI.

 

Y.-J. Yang is with the National Cheng Chi University (e-mail:92359503@nccu.edu.tw).

C.-C. Wang is with the National Taipei University, Sansia District, New Taipei City 239, Taiwan. (e-mail: wangson@mail.ntpu.edu.tw).

M.-C. Lai is with National Taipei College of Business, (e-mail:laimc@mail.ntcb.edu.tw).

 

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Cite: Yannjy Yang, Chih-Chien Wang, and Ming-Cheng Lai, "Using Bibliometric Analysis to Explore Research Trend of Electronic Word-of-Mouth from 1999 to 2011," International Journal of Innovation, Management and Technology vol. 3, no. 4, pp. 337 -342 , 2012.

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