• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Managing Editor: Ms. Nancy Y. Liu
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IJIMT 2024 Vol.15(3): 54-60
doi: 10.18178/ijimt.2024.15.3.963

A Study of University Students’ Purchasing Decision Behaviors for Counterfeit Sport Shoes

Hsiao-Ming Chang1 and Ching-Hui Lin2,*
1. School of Physical Education of Putian University in Fujian Province, China
2. Office of Physical Education of Yuan Ze University, Taiwan
Email: 1815649662@qq.com (H.-M.C.); lin-ching-hui@saturn.yzu.edu.tw (C.-H.L.)
*Corresponding author

Manuscript received October 17, 2023; revised November 28, 2023; accepted December 15, 2023; published July 9, 2024

Abstract—Based on the Engel-Kollat-Blackwell model of consumer behaviors, this study aimed to understand university students’ consumer decision-making patterns for counterfeit sport shoes, including the effect of needs (functional needs, symbolic needs, and experiential needs), information search, price, brand awareness, and the price-performance ratio on repurchase intentions. This study adopts a convenient sampling method to investigate university students who have purchased counterfeit sport shoes. A total of 234 valid questionnaires were collected. The results of the partial least squares (PLS) analysis showed that the university students, searched for product information when having the functional needs and symbolic needs for sport shoes. This study shows that after students have conducted a product search, the price, brand awareness, and price-performance ratio affected them repurchase intentions. The findings of this study could provide a reference for practical actions to resist counterfeit sport shoes.

Keywords—counterfeits, sport shoes, brand, decision behavior, price, consumer behavior, price-performance ratio, repurchase intention


Cite: Hsiao-Ming Chang and Ching-Hui Lin, "A Study of University Students’ Purchasing Decision Behaviors for Counterfeit Sport Shoes," International Journal of Innovation, Management and Technology vol. 15, no. 3, pp. 54-60, 2024.

Copyright © 2024 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).

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