doi: 10.18178/ijimt.2022.13.3.923
Under COVID-19 the Transformation of Enterprise Strategy — A Case Study of Disney
Fuhan Liu1
,
Bingzhu Luo2 ,
Yanyuan Zhu2,3 ,
Yukun Wang4
- 1Beijing Normal University, China.
- 2Northwestern University, China.
- 3Beijing Technology and Business University, China.
- 4New York University, USA.
Abstract
The emerge of new technology and mediaplatforms has deeply changed the landscape of strategicbusiness management and the global media industry. Thecompany business strategy optimization is becomingincreasingly significant in the era of the digital economy,especially amid the COVID-19 pandemic. This article willutilize SWOT analysis and financial models to developdata-driven insights and in-depth recommendations onenterprise strategy transformation based on the case study ofWalt Disney. The research results show that Disney should shiftfrom offline business lines such as parks and stores to onlinestreaming and interactive media, which will help Disney fullytake advantage of their competitive strengths of the intellectualproperty portfolio and distribution channels to further developthe streaming media business segment aligned with the studiodepartment. By transforming weaknesses and threats into newgrowth opportunities, Walt Disney will be able to achievefurther global market outreach and maximize the profitabilityof innovation on creative content.
Keywords
- Enterprise strategy
- SWOT analysis
- waltDisney
- COVID-19
How to Cite
Fuhan Liu, Bingzhu Luo, Yanyuan Zhu, and Yukun Wang, "Under COVID-19 the Transformation of Enterprise Strategy — A Case Study of Disney," International Journal of Innovation, Management and Technology, vol. 13, no. 3, pp. 64-70, 2022. https://doi.org/10.18178/ijimt.2022.13.3.923
Copyright & License
Copyright © 2022 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).