• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Managing Editor: Ms. Nancy Y. Liu
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HOME > Archive > 2017 > Volume 8 Number 4 (Aug. 2017) >
IJIMT 2017 Vol.8(4): 299-305 ISSN: 2010-0248
doi: 10.18178/ijimt.2017.8.4.745

The Impact of Natural Culture on New Technology Adoption by Firms: A Country Level Analysis

Pınar Özbilen

Abstract— The objective of this paper is to discover and explain the effect of national culture on the adoption of new technology by firms. Hofstede’s cultural framework was employed in order to measure national cultural differences. The data of new technology adoption at firm-level on a country basis was obtained from The Global Information Technology Report, 2016. Analyses of the hypotheses were conducted using one-way ANOVA. The results reveal that power distance, uncertainty avoidance, individualism and long-term orientation dimensions have a satisfactory influence on the adoption of new technology at firm-level; however, the dimension of masculinity does not affect it. The relationship between long-term orientation and the adoption of new technology has seldom been researched. The contribution made to the literature by this study is to provide findings for the long-term orientation dimension. This study shows that there is adequate positive impact on long-term orientation on new technology adoption.

Index Terms— National culture, technology adoption, innovation, resistance to change.

Pınar Özbilen is with the Bogazici University, Istanbul, Turkey (e-mail: pinar.yozgatli@boun.edu.tr).

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Cite: Pınar Özbilen, " The Impact of Natural Culture on New Technology Adoption by Firms: A Country Level Analysis," International Journal of Innovation, Management and Technology vol. 8, no. 4, pp. 299-305, 2017.

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