IJIMT 2013 Vol.4(1): 144-146 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2013.V4.378

Applying SWOT Analysis to Explore Taiwan Foundry Industry Management Strategy

Che-Wei Chang and Chia Chun Liao
Abstract—The global semiconductor industry is facing slow growth and environmental and technological developments are constantly changing. The foundry industry is facing important changes in strategy and unprecedented management and cost limits. This study uses advantages Strengths, Weaknesses, Opportunities and Threats analysis (SWOT) theory to discuss the future of foundry industry trends and strategic direction. The environmental resources and management capabilities of Taiwan foundry industry are used to maintain the company's strategic advantages to find the best management strategy to provide a reference for the industry. The foundry industry should be based on core products and management advantages, reshaping the company business internal organization in a favorable strategic position to establish product differentiation and management strategies to avoid the cost price trap of cheap competition.

Index Terms—Semiconductor industry, foundry industry, SWOT analysis, management strategy.

C. W. Chang is with the Department of Digital Fashion Design, Toko University, No.51, Sec. 2, Syuefu Rd., Puzih City, Chiayi County 61363, Taiwan R.O.C. 
C. C. Liao is with the Department of Business Administration, National Central University, No.300, Jhongda Rd., Jhongli City, Taoyuan County 32001, Taiwan R.O.C. (e-mail: jonathan.liao.mis@gmail.com).

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Cite: Che-Wei Chang and Chia Chun Liao, "Applying SWOT Analysis to Explore Taiwan Foundry Industry Management Strategy," International Journal of Innovation, Management and Technology vol. 4, no. 1, pp. 144-146, 2013.

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