IJIMT 2012 Vol.3(5): 517-520 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2012.V3.288

The Moderating Role of Environmental Dynamism on the Influence of Innovation Strategy and Firm Performance

Hsiang-Feng Ting, Hsien-Bin Wang, and Dja-Shin Wang

Abstract—Facing competitive business environment, organizations are required to develop innovation strategy in order to sustain competitive advantage. Innovation involves change and the high technology industry has been the most powerful tool for strengthening national competitiveness. Furthermore, business environments are very sensitive, which demand nimble changes in terms of innovation strategies. It is, thus, that in the high-tech industry the key of organization's success lies in good innovation strategies and high performance. There are many studies on strategy, environment and performance linkages. The impact of innovation strategies and environmental variables on firm performance in high-tech industries has been less attended. The purpose of this research is to understand the association between innovation strategy and firm performance. The environmental factor also discuss about as a moderate effect between innovation strategy and firm performance relationship. We will develop an empirical model that can be applied in other sectors to improve performance.

Index Terms— Business environment, innovation strategy,performance, high-tech industry.

Hsiang-Feng Ting, Hsien-Bin Wang, and Dja-Shin Wang are with Department of Business Administration, Transworld University, Taiwan(hfting@twu.edu.tw).

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Cite: Hsiang-Feng Ting, Hsien-Bin Wang, and Dja-Shin Wang, " The moderating role of environmental dynamism on the influence of innovation strategy and firm performance ," International Journal of Innovation, Management and Technology vol. 3, no. 5, pp. 517-520 , 2012.

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