Abstract—In Web 2.0 applications, quality of service could be repeatedly improved and contents of service could be continuously enriched by taking advantage of collective intelligence and diverse perspectives of participants. Based on the successful experience in many Web 2.0 applications, this article proposes a new approach aiming to better manage mutual funds’ portfolios through bonding investors in virtual communities. Using this approach, which appears like holding an online portfolio management tournament, the collective intelligence of elite individual investors and professional fund managers could be harnessed to improve fund performance. Besides, the participation of individual investors will form a rival atmosphere that results in stronger-motivated professional fund managers. After delineating the concepts, an operating procedure for conducting the new approach and a supportive Web-based environment were presented. Moreover, opinions and concerns of potential participants in this virtual investment community were collected and analyzed. Challenges for realizing the new concept also were discussed.
Index Terms—Collective intelligence, collaborative management, mutual fund, web 2.0.
I-C Chen is with the Department of Information Management at Chung Chou University of Science and Technology, Yuanlin, Chang Huacounty, Taiwan 51003, RO C (e-mail:firstname.lastname@example.org).
S-C Hu is with the Department of Computer Science and Communication Engineering at Providence University, Taichung city, Taiwan 43301, ROC(e-mail:email@example.com).
Cite: I-Ching Chen and Shueh-Cheng Hu, "Mutual Fund 2.0: Broader Perspective and Stronger Motivation," International Journal of Innovation, Management and Technology vol. 3, no. 4, pp. 310 -314 , 2012.