IJIMT 2012 Vol.3(2): 90-94 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2012.V3.203

Model for Electronic Commerce Adoption for Small and Medium Sized Enterprises

Fatima Ajmal and Norizan Mohd Yasin

Abstract—Electronic commerce (E-commerce) plays an important role in growth of Small and medium-sized enterprises (SMEs) as it allow them compete efficiently in both domestic and international markets. This paper aim to develop a conceptual model based on factors that affect the Business to-Consumer (B2C) e-commerce success. The factors are identified by looking at past 20 year research conducted in this topic area. This model will assist SMEs who currently considering or conducting business using e-commerce. The model consists of seven main factors that fall under internal and external business environment effecting e-commerce success in SMEs. Each factor examines in detail and explain show it will allow business to integrate e-commerce in their businesses.

Index Terms—Electronic commerce, success factors,adoption Model, SMEs.

Authors are with the Information System Department, Faculty of Computer Science and Information Technology, University of Malaya,Kuala Lumpur, Malaysia (email: fatima_ajmal@siswa.um.edu.my;norizan@um.edu.my).

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Cite: Fatima Ajmal and Norizan Mohd Yasin, "Model for Electronic Commerce Adoption for Small and Medium Sized Enterprises vol. 3, no. 2, pp. 90-94, 2012.

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