IJIMT 2012 Vol.3(1): 30-34 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2012.V3.192

Potentiality of Online Sales and Customer Relationships

P. Raja, R. Arasu, and Mujeebur Salahudeen

Abstract—Today Internet is not only a networking media, but also as a means of transaction for consumers at global market. Internet usage has grown rapidly over the past years and it has become common means for delivering and trading information, services and goods. Indeed, the Internet has notonly provides new ways for consumers to learn about and acquire products and services online but has also reshape consumer buying patterns. The present study was carried out in Chennai, India and the data and information were collected from 200 respondents during the year 2010-2011. The analysis indicated that gender and family income had significant relationship with overall attitude towards online shopping and environment characteristics and there is no any significant relationship between internet access and overall attitudes towards online shopping, but weekly internet use having in eshopping and willingness to more shopping online have significant relationship with overall attitudes online shopping. It means internet access rate is high among people but few percentages have intention for e-shopping. In addition, results of this study investigated significant differences between human senses in e-purchasing process. The result also proved that there is a significant difference between human senses in online decision making process. For online retailers need to ensure that online shopping process through their website is designed and made as easy, simple, and convenient as possible. The web site should also be designed in such way not to confuse potential buyers; they should ensure that they providean efficient delivery service to their customers. The leading telecommunication and internet service providers in Chennai need to provide cheaper internet access in order to encourage more consumers to become internet users.

Index Terms—Online sales, ANOVA, chisquare, fishbein’s behavioral model.

The former two authors are with the Department of Management Sciences, Velammal Engineering College, Chennai.
Mujeebur Salahudeen is with the Manipal University, Dubai.

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Cite: P. Raja, R. Arasu, and Mujeebur Salahudeen, "Potentiality of Online Sales and Customer Relationships," International Journal of Innovation, Management and Technology vol. 3, no. 1, pp. 30-34, 2012.

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