Abstract—The objective of this paper is to study Responsible Consumption (RC) behavior and practices in business students from China and Hong Kong studying in France. This research investigates young consumers’ Responsible Consumption (RC) pattern according to their Chinese nationality. A qualitative methodology using semi directive interviews with 70 international young people aged23-26 was conducted. Four themes emerged from the analysis. They refer to (1) Young consumers’ description of their host country model of consumption, (2) their perception of responsible consumption and the way they think RC can be improved (3) within their countries and (4) around the world. Results underlined similarities between consumers from a same country towards responsible consumption. The results describe student’s consumption models in their host country, their perception of RC, the way they think RC could be improved within their country and in the world. The research highlights a model of patterns of responsible consumption across cultures due to a global consumer class that has access to international brands, goods and services. The purpose of our study is to show how responsible consumption attitudes are emerging in younger generations. For our paper the international exchange Chinese students of the Rouen Business School in France have participated in a research project concerned about RC.
Index Terms—Responsible consumption, global consumer,business students, cross-cultural consumption patterns.
Carlos RABASSO is with Department of Culture, Language & Society Rouen Business School, email@example.com
Javier RABASSO is with the Department of Culture, Language &Society, Rouen Business School, firstname.lastname@example.org
Cite: Carlos RABASSO and Javier RABASSO, "Chinese Business Students in France and “Green” Responsible Consumption," International Journal of Innovation, Management and Technology vol. 2, no. 4, pp. 326-330, 2011.