IJIMT 2011 Vol.2(4): 270-273  ISSN: 2010-0248
DOI: 10.7763/IJIMT.2011.V2.143

The Core Competences and Strategic Management of Raffles — A Case Study of Singapore Hotel Industry

Lan Sun

Abstract—The Hotel industry has been dramatically driven by tourism industry during the past few decades. Facing an intensive global competition, hotels are required to offer not just a place to live, but a kind of customer satisfaction through standardized services. Raffles Hotel Singapore is one of the interesting cases within the luxury hotels sector. Being a leader in the upscale hotel industry, it stands in a unique position, but still faces competitions from its rivalries. This paper performed a SWOT analysis, identifying the external and internal business environment of the Singapore Hotel Industry; the core competences of the Raffles; the strategic directions and the implementation of the key strategies. The aim is to improve the efficiency of Singapore Hotel Industry and address the Hotel Industry sustainability in facing a new challenge.

Index Terms—Core competences, Innovation and business sustainability, Singapore hotel industry, Strategic management.

Lan Sun is with the School of Business Economics and Public Policy,University of New England, Australia (e-mail: lansun@une.edu.au).

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Cite: Lan Sun, "The Core Competences and Strategic Management of Raffles — A Case Study of Singapore Hotel Industry," International Journal of Innovation, Management and Technology vol. 2, no. 4, pp. 270-273, 2011.

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