doi: 10.18178/ijimt.2023.14.4.948
Does Innovative Capacity Drive Firm Performance in Excess of Market Norms during Times of Crisis
Jason G. Caudill
- King University, Bristol, TN, 37620 USA.
Abstract
This paper explores the market performance of themost innovative firms and compares that performance against amarket index fund to determine if highly innovative firmsoutperform the market during times of financial crisis. Aquantitative methodology was used, with ANOVA as theselected tool to test for statistically significant differences. Thefirms were found to not be statistically different in performancefrom the market index, but did have overall positive stock priceperformance.
Keywords
- Innovation
- management
- market performance
- strategy
How to Cite
Jason G. Caudill, "Does Innovative Capacity Drive Firm Performance in Excess of Market Norms during Times of Crisis," International Journal of Innovation, Management and Technology, vol. 14, no. 4, pp. 124-127, 2023. https://doi.org/10.18178/ijimt.2023.14.4.948
Copyright & License
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).