doi: 10.18178/ijimt.2023.14.2.940
BPM-SCRUM Integrated Model with Digital Marketing to Increase Patient Recruitment Rate in Mental Health Services
, ,
Juan Carlos Quiroz-Flores*
, ,
- Facultad de Ingeniería y Arquitectura, Universidad de Lina, Perú.
Abstract
In a pre-pandemic scenario, 350 million people inthe world suffer from depression, 60% of whom do not receivetreatment. In Peru, every 22 minutes someone tries to take hisor her own life. In the world, 800 000 people do so, mainly dueto depression. Of the people who suffer from this disease, 75%do not do anything about it. This is due to the barrier ofmisinformation about mental health, its importance and theservices available. In spite of this, in the case of the people whodo get treatment, many of them end up abandoning it because itdoes not meet the special expectations of each patient.Therefore, a redesign of the patient attraction process has beenproposed using BPM and Scrum Methodology. This proposalwill also apply Digital Marketing to launch a web platform thatautomates the entire patient recruitment process. The currentpatient acquisition rate is 50% of the industry standard and therate of digital tools usage is 60%. After the implementation ofthe proposed model, these rates increased to 76% and 100%,respectively.
Keywords
- BPM
- digital marketing
- mental health service
- SCRUM
How to Cite
Mariana Fhon-Palacios, Adrian Yuijan-Flores, Juan Carlos Quiroz-Flores, Martin Collao-Diaz, and Alberto Flores-Perez, "BPM-SCRUM Integrated Model with Digital Marketing to Increase Patient Recruitment Rate in Mental Health Services," International Journal of Innovation, Management and Technology, vol. 14, no. 2, pp. 70-74, 2023. https://doi.org/10.18178/ijimt.2023.14.2.940
Copyright & License
Copyright © 2023 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).