• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Executive Editor: Ms. Nancy Y. Liu
    • Abstracting/ Indexing: Google Scholar, CNKI, Ulrich's Periodicals Directory,  Crossref, Electronic Journals Library.
    • E-mail: ijimt@ejournal.net
IJIMT 2018 Vol.9(6): 260-265 ISSN: 2010-0248
doi: 10.18178/ijimt.2018.9.6.822

Preschool Children’s Life Style and Preferences for Toy in Taiwan

Jo-Han Chang, Chan-Jyuan Zhang, and Ssu-Min Chang
Abstract— Advancements in information and mobile technologies have changed the life style the next generation of children. Children engage in less outdoor activities and their dynamic activities are gradually replaced by static activities. This study analyzed lifestyles and provided suggestions for future product designers to respond properly to individual differences. The lifestyle research by previous scholars was used as the basis. An AIO scale was combined in a self-devised questionnaire to explore the lifestyles of young children in Taiwan. A total of 79 male and 80 female participants were surveyed. The age was between 2 and 6 years old. Factor analysis results yielded seven factors of Health-promoting, Outdoor exploration, Joint amusement, Independent enjoyable learning, Obedience, Home-based parenting, and Relaxed nature. Subsequently, a cluster analysis method was employed to divide the lifestyles of the participants into clusters of Home-based parenting, Social and self-discipline, Indoor enjoyable learning, and Playing outdoors alone. The distribution of clusters revealed that the majority of the population was in Indoor enjoyable learning, representing the major population of young children in Taiwan. The children in the Indoor enjoyable learning cluster preferred Lego and similar block toys the most. The results of this study can serve as a reference for lifestyle scales of young children in the future. A series of further exploration of young children’s lifestyle will be conducted in the future.

Index Terms— Preschool, lifestyle, tactile sensitivity, toy design.

The authors are with National Taipei University of Technology, Taiwan (e-mail: johan@ntut.edu.tw).


Cite: Jo-Han Chang, Chan-Jyuan Zhang, and Ssu-Min Chang, " Preschool Children’s Life Style and Preferences for Toy in Taiwan," International Journal of Innovation, Management and Technology vol. 9, no. 6, pp. 260-265, 2018.

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