IJIMT 2018 Vol.9(2): 102-107 ISSN: 2010-0248
doi: 10.18178/ijimt.2018.9.2.796

Users’ Post-Adoption Behaviors of Cloud Storage Services

K. Chaweanghong and S. Panichpathom
Abstract— The growth of varied mobile devices, such as smartphone and tablet, and high-speed Internet enhance the ease of transferring huge amount of data. Cloud storage services (CS) is one of popular online services used in contexts of individual and job activities. This study proposes a framework to analyze post-adoption user behavior with CS, in order to enhance cloud service provides to provide better services and finally reduce service development costs. It also analyzes the relationships among Confirmation (CON), Perceived enjoyment (ENJ), perceived relative benefits (PRB), perceived usefulness (PU), user satisfaction (SAT) and usage behavior. Respondents are people who have used or used CS delivered by at least two different providers. Structural Equation Model (SEM) is used to analyze collected data. Results implicate that ENJ and PU have high direct effects on SAT. CON and PRB have almost the same level of direct effect on SAT. Direct effect factors influence SAT higher than indirect effect factors. In term of direct effect, CON has direct effect higher than ENJ. Infusion usage behavior is consisted of (1) Extend use (EXT), (2) Integrative use (INT) and (3) Emergent use (EMR). Results show that all indirect effect factors less influence IS Infusion than direct effect factors. High direct effect factors influence EXT are PU and SAT, respectively. High direct effect factors influence INT are SAT and PU, respectively. Only one direct effect factor influence EMR is PU. These findings demonstrated the understanding about user behavior with CS, and show varied behaviors.

Index Terms— Cloud storage services, post-adoption behaviors, IS-infusion, PLS-SEM, user satisfaction.

K. Chaweanghong and S. Panichpathom are with Thammasat University, Thailand (email: krittkarin@gmail.com, supeecha@tbs.tu.ac.th).

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Cite: K. Chaweanghong and S. Panichpathom, " Users’ Post-Adoption Behaviors of Cloud Storage Services," International Journal of Innovation, Management and Technology vol. 9, no. 2, pp. 102-107, 2018.

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