Business Development Strategy of SMEs to Improve Welfare of Craftsmen - Volume 9 Number 2 (Apr. 2018) - IJIMT

IJIMT 2018 Vol.9(2): 95-101 ISSN: 2010-0248
doi: 10.18178/ijimt.2018.9.2.795

Business Development Strategy of SMEs to Improve Welfare of Craftsmen

Sutrisno Hadi Purnomo, Endang Siti Rahayu, Shanti Emawati, Ayu Intan Sari, and Endang Tri Rahayu
Abstract— The Small and Medium Enterprises (SMEs) industry had a huge potential to accelerate equitable economic growth and improve the welfare of the community. SMEs should have ability to develop its growth strategy based on internal and external constraints as an alternative creative industry. The purpose of this study were (1) to identify weaknesses and advantages, as well as the opportunities and threats as factors that become obstacles and challenges of growing SMEs, (2) to determine the appropriate strategic alternatives for the development of SMEs as efforts acceleration to increase public welfare. The research method was designed based on a survey conducted in SMEs calligraphy craftsman of goat leather. The findings revealed that SMEs goat-leather calligraphy craft had good prospects as an alternative farm enterprise development. The SMEs could be developed with the use of local resources synergized with the creative industry as a new source of income through the community empowerment.

Index Terms— Business strategy, SMEs, welfare of craftsmen, SWOT analysis.

The authors are with Sutrisno Hadi Purnomo, Faculty of Agriculture, Universitas Sebelas Maret, Jl. Ir Sutami 36A Surakarta, 57126, Jawa Tengah (e-mail: sutrisnohadi@staff.uns.ac.id).

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Cite: Sutrisno Hadi Purnomo, Endang Siti Rahayu, Shanti Emawati, Ayu Intan Sari, and Endang Tri Rahayu, " Business Development Strategy of SMEs to Improve Welfare of Craftsmen," International Journal of Innovation, Management and Technology vol. 9, no. 2, pp. 95-101, 2018.

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