• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Managing Editor: Ms. Nancy Y. Liu
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    • E-mail: ijimt@ejournal.net
HOME > Archive > 2017 > Volume 8 Number 6 (Dec. 2017) >
IJIMT 2017 Vol.8(6): 493-499, ISSN: 2010-0248
doi: 10.18178/ijimt.2017.8.6.777

A Study of Romantic Relationships for Jewelry Design: The Case of Thai Women

Nattapong Kongprasert, Kageeporn Wongpreedee, Porngarm Virutamasen, and Thiantip Chuanprapun

Abstract— Valentine’s Day: Happy couples want to make it special and unforgettable. Gift is represented where can be touchy depending on what type of relationship. It can be easy to overthink the whole thing. Men all over the world would like to buy gifts for his partner. Giving a special piece of jewelry can be exciting. Therefore, it is difficult for them to buy jewelry where are suited for every stage of a relationship, her interests and personality. Then, it is important to work closely with women to make sure that the products will fulfill their needs and requirements. This study presented a study of romantic relationships of Thai women for jewelry design. The triangular theory of love and emotional design were integrated to explore the relationship between kind of love and love symbols of Thai women. It was based on a questionnaire. It performed in three phases. First, it was to explore the relationship between kind of love and love symbols of Thai women. Second, it was to design new jewelry. The result from the first phase was interpreted and used in this phase to design new jewelry. The love symbols are related to the romantic relationship were used to design a new product. Third, it was to explore the customer’s perception to new jewelry. New jewelry was used to interview the target customer to explore the customer’s perception to jewelry. Results can be used to guide designers designing jewelry following the romantic relationship of Thai women and love symbols.

Index Terms— Triangular theory of love, love symbol, emotional design, jewelry design.

N. Kongprasert is with the Department of Industrial Engineering, Faculty of Engineering, Srinakharinwirot University, Nakhon Nayok 26120 Thailand (e-mail: nattapong@g.swu.ac.th). K. Wongpreedee is with the College of Creative Industry, Srinakharinwirot University, Bangkok 10110 Thailand (e-mail: kageeporn@g.swu.ac.th). P. Virutamasen is with the Department of Sustainability Studies, International College for Sustainability Studies, Srinakharinwirot University, Bangkok 10110 Thailand (e-mail: porngarm@gmail.com). T. Chuanprapun is with the Department of General Science, Faculty of Science, Srinakharinwirot University, Bangkok 10110 Thailand (e-mail: imp.tiptip_@hotmail.com).

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Cite: Nattapong Kongprasert, Kageeporn Wongpreedee, Porngarm Virutamasen, and Thiantip Chuanprapun, " A Study of Romantic Relationships for Jewelry Design: The Case of Thai Women," International Journal of Innovation, Management and Technology vol. 8, no. 6, pp. 493-499, 2017.

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