IJIMT 2017 Vol.8(5): 401-408 ISSN: 2010-0248
doi: 10.18178/ijimt.2017.8.5.761

The Effects of Destination Image, Perceived Value and Service Quality on Tourist Return Intention through Destination Satisfaction — A Study in Ho Chi Minh City, Vietnam

Mai Ngoc Khuong and Hoang Thi My Duyen
Abstract— The purpose of this study was to examine and pointed out how destination image, perceived value, and perceived service quality directly and indirectly affected tourist destination satisfaction and tourist return intention. This study used quantitative approach, with a questionnaire delivered to 2073 foreign tourists who had stayed at least 3 days in Ho Chi Minh City, Vietnam. The findings showed that three independent factors are perceived value, destination image, and perceived service quality were significantly correlated and had indirect effects on tourist return intention through the mediation of tourist destination satisfaction. And only two independent variables are perceived value and perceived service quality had direct effects on tourist return intention.

Index Terms— Perceived value, perceived service quality, destination image, tourist return intention, tourist destination satisfaction, Ho Chi Minh city tourism.

Mai Ngoc Khuong and Hoang Thi My Duyen are with the School of Business, International University — VNU-HCM, Vietnam (e-mail: mnkhuong@hcmiu.edu.vn, rileylv193@gmail.com).

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Cite: Mai Ngoc Khuong and Hoang Thi My Duyen, " The Effects of Destination Image, Perceived Value and Service Quality on Tourist Return Intention through Destination Satisfaction — A Study in Ho Chi Minh City, Vietnam," International Journal of Innovation, Management and Technology vol. 8, no. 5, pp. 401-408, 2017.

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