— Using Nex Gen Stage Gate as reference, this article describes new product development (NPD) in an entrepreneurial company using indepth case studies. Entrepreneurial companies are not strictly process driven; a projectwise approach is taken for NPD. Steps are modified or skipped depending on the nature of the project or the market urgency. Their processes maybe flexible but not scalable; there is a limited portfolio approach and there is hardly any value stream analyis or open innovation undertaken. Recommendations to improve NPD productivity are discussed. In addition to practitioners and entrepreneurs, this study is expected to benefit Educational Institutions that teach courses on entrepreneurship and NPD.
— Nex gen stage gate, new product development process, NPD, entrepreneurial company NPD.
K. Rajeshwari is with the XLRI, Jamshedpur, India (e-mail: firstname.lastname@example.org).
Cite: K. Rajeshwari, " Nex Gen Stage Gate NPD Process in an Entrepreneurial Company," International Journal of Innovation, Management and Technology vol. 8, no. 1, pp. 27-31, 2017.