IJIMT 2016 Vol.7(1): 27-35 ISSN: 2010-0248
doi: 10.18178/ijimt.2016.7.1.640

Making Nongovernmental Organizations More Innovative Through Donor Surveys

Fernando Moliní and Francisco Anguita
Abstract— We analyze if it is worthwhile for Nongovernmental Organizations (NGOs) to ask donors for creativity suggestions. First, we sent a survey asking for innovative ideas to 38,794 donors to four of the most relevant Spanish NGOs. In a second phase, we asked Spanish NGOs to evaluate their interest in the list of innovative ideas derived from the first survey. Only 0.65% of the donors provided suggestions with a high degree of innovation, but these were enough to elaborate a list of 35 interesting ideas. In their evaluation of the list as a whole, 40% of the NGOs considered the list of interest and 25% of high interest. As far as we know, it is the first time that this type of research has been conducted.

Index Terms— Innovation, nonprofit, NGO, survey, Spain.

Fernando Moliní is with the Department of Geography, Faculty of Arts, Autonomous University of Madrid, Spain (e-mail: fernando.molini@uam.es).

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Cite: Fernando Moliní and Francisco Anguita, " Making Nongovernmental Organizations More Innovative Through Donor Surveys," International Journal of Innovation, Management and Technology vol. 7, no. 1, pp. 27-35, 2016.

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