Abstract— We analyze if it is worthwhile for Nongovernmental Organizations (NGOs) to ask donors for creativity suggestions. First, we sent a survey asking for innovative ideas to 38,794 donors to four of the most relevant Spanish NGOs. In a second phase, we asked Spanish NGOs to evaluate their interest in the list of innovative ideas derived from the first survey. Only 0.65% of the donors provided suggestions with a high degree of innovation, but these were enough to elaborate a list of 35 interesting ideas. In their evaluation of the list as a whole, 40% of the NGOs considered the list of interest and 25% of high interest. As far as we know, it is the first time that this type of research has been conducted.
— Innovation, nonprofit, NGO, survey, Spain.
Fernando Moliní is with the Department of Geography, Faculty of Arts, Autonomous University of Madrid, Spain (e-mail: email@example.com).
Cite: Fernando Moliní and Francisco Anguita, " Making Nongovernmental Organizations More Innovative Through Donor Surveys," International Journal of Innovation, Management and Technology vol. 7, no. 1, pp. 27-35, 2016.