— An extraordinary economic event which forced significant transformations in consumer behavior, the global recession in 2008 significantly eroded consumer confidence, and the impacts, as reflected in various components of consumer economics, will be long-lasting. Changes in consumer patterns as a result of major economic events have been researched from many different vantage points: volume of consumption, nature of consumer expectations, overall consumer confidence, and advertising budgets. This study examines the extent of this economic event’s impact as it relates to the sales of beer products and based on the education level of the household head. The results lead to potential predictive identifiers upon consumer behavior impacts by education level, shown to lead to a positive impact on the quality products and a negative impact on the frequency of purchase.
— Consumer behavior, consumer confidence, consumer demographics, consumer marketing.
J. W. Gilkey Jr. is with Saint Peter’s University, Jersey City, NJ, 07306 USA (e-mail: firstname.lastname@example.org).
Sylvia D. Clark is with St. John’s University, Jamaica, NY, 11439 USA (e-mail: email@example.com).
Cite: Joseph W. Gilkey Jr. and Sylvia D. Clark, " The 2008 Global Financial Crisis Post-Recession Impact on Consumer Behavior Based on Educational Level," International Journal of Innovation, Management and Technology vol. 6, no. 6, pp. 363-366, 2015.