— The competitive pressure in business environment has increased tremendously especially in the knowledge age. As a result, companies must focus their actions in activities such as collecting, filtering, and dissemination information about market, about competitors and their actions. Those are part of competitive intelligence practice (CI). Nowadays, CI represents one of the most important pieces in strategic management of organizations in order to sustain and enhance competitive advantage over competitors. A major facilitator of CI according to the literature is an appropriate organizational culture (OC). The issue of appropriate OC for successful CI is the main theme of this paper. The incentive review of previous study is explored a serious gap in the literature of relationship among OC and CI practice success. Subsequently, this study will try to fill the gap from the perspective of OC and CI. This study is proposed conceptual framework. The proposed conceptual framework is considered a contribution towards the enrichment of the relevant literature. Moreover, this study as a stepping stone for further research of finding importance OC towards enhance successful CI practice.
— Competitive intelligence, competitive intelligence process, competing value framework, organizational culture.
Jihene Chebbi Ghanany is with the ESCT, Manouba University, La Manouba. She is also with Research Lab - LARIME, ESSECT, Tunis University, Tunisia (e-mail: firstname.lastname@example.org).
Zeineb Ben Ammar Mamlouk is with Research Lab - LARIME, ESSECT, Tunis University, Tunis, Tunisia (e-mail: email@example.com).
Cite: Jihene Chebbi Ghannay and Zeineb Ben Ammar Mamlouk, " Influence of Organizational Culture on Competitive Intelligence Practice: A Conceptual Framework," International Journal of Innovation, Management and Technology vol. 6, no. 1, pp. 35-39, 2015.