IJIMT 2014 Vol.5(6): 449-454 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2014.V5.557

The First Mover Advantage of Solar Module Players in Indonesia: A Case Study of PT. LEN Industri

Darman Mappangara and Moses Alfian Simanjuntak
Abstract— Having great diversity of strategies acquired by company for winning the competition in the manufacturing industry. One strategy as a new concept that we proposed in this paper is, a strategy of beginning players or commonly known as the first mover, in renewable energy business. The study of literatures address in several different companies and the market conditions which vary. The discussion focus on the Indonesia market preparation that will soon facing on the Asian Economic Community (AEC) competition in 2015. PT. LEN Industri as the state-owned company for the case discussion, which is one of the renewable energy business in Indonesia. The importance discussion is a competitive strategy in terms of product innovation and the ability entrance to the new markets. The Ansoff matrix used in that competitive strategy formulation. At the end of this discussion, it was concluded that there are four main elements that should be concerned for the first mover, such as: asymmetric information, technology leadership, switch costs and regulation.

Index Terms— Product development, market development, the Ansoff matrix, the first mover.

The authors are with Padjajaran University, Bandung city, Indonesia (email: darman68@gmail.com, mosesalfians@gmail.com).

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Cite: Darman Mappangara and Moses Alfian Simanjuntak, " The First Mover Advantage of Solar Module Players in Indonesia: A Case Study of PT. LEN Industri," International Journal of Innovation, Management and Technology vol. 5, no. 6, pp. 449-454, 2014.

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