IJIMT 2014 Vol.5(6): 417-421 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2014.V5.551

Purchase Factor Expression for Game Software Using Structural Equation Modeling with Topic Model in User’s Review Texts

Rikuto Kunimoto and Ryosuke Saga
Abstract— Considering user opinion in game software development is important from a marketing viewpoint, because there are no effective ways to analyze the market of game software. In this research, we attempted to develop an analysis process for consumers’ review comments by using topic model and structural equation modeling. By using this approach, we aimed to extract the relationships of elements to which users seem to direct their attention visually and quantitatively, and we expected to extract meaningful knowledge for game software development. Experimental results suggest that our proposed process can analyze the market as effectively as the text-based model generation method for confirmatory factor analysis.

Index Terms— Causal analysis, factor expression, game software, structural equation modeling, topic model, hierarchical latent dirichlet allocation.

R. Kunimoto and R. Saga are with Osaka Prefecture University, 1-1 Gakuen-cho, Naka-ku, Sakai-City, Osaka, Japan (e-mail: kunimoto@mis.cs.osakafu-u.ac.jp, saga@cs.osakafu-u.ac.jp).

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Cite: Rikuto Kunimoto and Ryosuke Saga, " Purchase Factor Expression for Game Software Using Structural Equation Modeling with Topic Model in User’s Review Texts," International Journal of Innovation, Management and Technology vol. 5, no. 6, pp. 417-421, 2014.

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