IJIMT 2014 Vol.5(4): 266-272 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2014.V5.525

The Obstacles and Solutions to the Corporate Social Responsibility Implementation in Taiwan

Shu-Ling Yeh, Yu-Shan Chen, and Sou-Shan Wu
Abstract— This study investigates the best practice of corporate social responsibility (CSR) and its implementation recommendations through designing a mind map of CSR. The obstacles and solutions faced by companies listed on the Taiwan Stock Exchange (TWSE) - and Gre Tai Securities Market (GTSM) are surveyed. Further, this study conducts a comprehensive questionnaire on CSR by surveying experts and those publicly listed companies. The results show “Indifference of company leader” and “Shortage of human resources” are the major obstacles to CSR implementation for experts and publicly listed companies, respectively. In addition, this study found they shared the viewpoint that “Company leaders` support and assistance,” and “Company leader changes the mentality of CSR implementation,” are important solutions for CSR implementation in Taiwan. Besides, this study utilized an independent sample t-test in obstacles and solutions for experts and publicly listed companies. The results show three significant difference items in obstacles and five items in solutions. These results will enhance the efficiency and act as a reference for promoting CSR implementation in Taiwan.

Index Terms— Corporate social responsibility, CSR, listed company, obstacle, Taiwan.

Shu-Ling Yeh and Yu-Shan Chen are with the Department of Business Administration, National Taipei University, Taipei, Taiwan (e-mail: sweet@sfi.org.tw, yushan@mail.ntpu.edu.tw).
Sou-Shan Wu is with the Gre-tai Securities Market, Taipei, Taiwan (e-mail: swu0603@gmail.com).

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Cite: Shu-Ling Yeh, Yu-Shan Chen, and Sou-Shan Wu, " The Obstacles and Solutions to the Corporate Social Responsibility Implementation in Taiwan," International Journal of Innovation, Management and Technology vol. 5, no. 4, pp. 266-272, 2014.

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