—Sanyi is one of the “Top Ten Tourist Towns” selected by Tourism Bureau in March 2012. Featured by woodcarving industry, Sanyi has become an internationally renowned travel destination. In addition, tourist satisfaction is a key factor affecting revisit intention. Therefore, this study investigated tourist satisfaction in Sanyi by a questionnaire survey upon random sampling. The valid return rate was 100%. SPSS for Windows 18.0 was used to perform statistical analyses. The research results and findings are as follows: In terms of the dimensions of tourist satisfaction, the score of “physical and mental relaxation” is the highest. In the dimension of physical and mental relaxation, the score of “mood relaxation and stress relieving” is the highest, while that of “being attracted to a place by its reputation as a scenic spot and satisfying desire” is the lowest; Age, level of education, occupation and monthly income have a significant effect on tourists’ satisfaction with service quality. The research results can serve as a reference for competent authorities of various units in Sanyi, operators and follow-up studies.
—Sanyi, tourist satisfaction, service capability.
Huang Hui-Chuan is with the Department of Recreational Sports Management, Yu Da University of Science and Technology, Taipei, Taiwan (e-mail: email@example.com).
Cite: Huang Hui-Chuan and Kuo Mei Hua, " A Study on Tourist Satisfaction in Sanyi," International Journal of Innovation, Management and Technology vol. 5, no. 4, pp. 244-248, 2014.