— This study clarifies the diffusion process of CSR (Corporate Social Responsibility) in the information and communications industry, which accounted for the largest proportion of Japan’s nominal GDP in 2011. The data for 32 companies, from among 328 companies with net sales of at least 100 million yen in 2012, were used to examine the pattern of companies have established dedicated CSR-related departments. The subject data are data for 2005, 2007 and 2009 in Japan. CSR-related departments are CSR department, legal and regulatory compliance aimed at CSR, a written corporate ethics policy or employee conduct provisions, and respective departments dedicated to Investor Relations, contribution to society and environmental countermeasures. What became clear as a result of this study is that the department had been established most by 2009 is a dedicated IR department, followed by departments for legal and regulatory compliance, CSR, environmental countermeasures and contribution to society. Moreover, it was understood that the higher their net sales, the greater the tendency to consider CSR and contribution to society simultaneously, while the lower their net sales, the greater the tendency to consider IR.
— CSR, information and communications industry, diffusion pattern of CSR-related departments, dedicated department.
Youngjae Koh is with Konan University, Japan (e-mail: email@example.com).
Cite: Youngjae Koh, " The Diffusion of CSR-Related Departments in Japan’s Information and Communications Industry," International Journal of Innovation, Management and Technology vol. 5, no. 3, pp. 153-159, 2014.