IJIMT 2014 Vol.5(1): 19-24 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2014.V5.479

Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia

Sri Astuti Pratminingsih, Christina Lipuringtyas Rudatin, and Tetty Rimenta
Abstract— The significant growth of new tourism destinations and the development of low cost carriers make the competition in this industry become more intense. Revisit intention has been recognized as one of the essential factor for business survival and growth in tourism industry. There are various factors that influence tourist to revisit a destination among them are destination image and motivation. The purpose of this study is to examine empirically the influence of destination image and motivation on tourist satisfaction, and revisit intention. This paper describes a theoretical model for investigating the influence of motivation, destination image on satisfaction, and revisit intention. Based on the theoretical model, hypotheses were formulated. The primary data were collected from the respondents which consists of 268 visitors. Multiple regression and qualitative analysis were used to test the study hypotheses. The study result reveals that destination image and motivation influenced tourist satisfaction and satisfaction directly influenced revisit intention. The outcomes of the study have significant managerial implications for destination marketing managers.

Index Terms— Tourism, destination image, motivation, satisfaction, revisit intention.

Sri Astuti Pratminingsih is with The Widyatama University, Bandung, Indonesia (e-mail: sri.astuti@widyatama.ac.id).
Christina Lipuringtyas and Tetty Rimenta Lipuringtyas are with State Poly technique of Jakarta, Kampus UI Depok, Indonesia (e-mail: lipur27@gmail.com, rimenta@yahoo.com).

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Cite: Sri Astuti Pratminingsih, Christina Lipuringtyas Rudatin, and Tetty Rimenta, " Roles of Motivation and Destination Image in Predicting Tourist Revisit Intention: A Case of Bandung – Indonesia," International Journal of Innovation, Management and Technology vol. 5, no. 1, pp. 19-24, 2014.

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