IJIMT 2013 Vol.4(6): 534-540 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2013.V4.457

Communities' Attitudes towards Telecentre and Its Impact on Rural Tourism

May-Chiun Lo, Peter Songan, Sharon Cheuk, Azuriaty Atang, and Alvin W. Yeo
Abstract— It is undeniable that ICTs play an important role in alleviating poverty as it has the capacity to generate more income for the local communities and subsequently increase their standard of living. Past researchers have evidenced that community support is crucial in ensuring long-term success especially in rural tourism development and the fact that it is impossible to sustain tourism to a destination that is not supported by the local people. No known research in the past had been found to have sequentially examined the impact of communities’ attitudes on telecentre and subsequently the role of telecentres in tourism development. 105 respondents comprising of residents of rural tourism destination in Sarawak, Malaysia took part voluntarily in this study. To assess the developed model, SmartPLS 2.0 (M3) was applied based on path modelling and then bootstrapping with 200 re-samples was applied to generate the standard error of the estimate and t-values. Interestingly, the findings suggested that local communities were most concerned with the perceived usefulness and the result demonstrability of a telecentre, and that the telecentre has a very strong impact on rural tourism development. Implications of these findings were further discussed.

Index Terms— Communities’ attitudes, rural tourism, telecentre.

The authors are with the Universiti Malaysia Sarawak, Malaysia (e-mail: mclo@feb.unimas.my, songan@cans.unimas.my, ccssharon@feb.unimas.my, aazuriaty@feb.unimas.my, alvin@isiti.unimas.my).

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Cite: May-Chiun Lo, Peter Songan, Sharon Cheuk, Azuriaty Atang, and Alvin W. Yeo, " Communities' Attitudes towards Telecentre and Its Impact on Rural Tourism," International Journal of Innovation, Management and Technology vol. 4, no. 6, pp. 534-540, 2013.

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