Idea Screening and Concept Development are the
core parts of the New Product Development. The paper
provides the alternative approach for Idea Screen and Concept
Develope stages by using Systematic Innovation methods. The
research addresses the real-world problem about the
discomfort when people fall asleep in public places. The
principles and concepts are discussed based on Systematic
Innovation. It has been utilized in both analyzing the problem
and proposing a viable solution to this dilemma and gives the
guidelines to adapt into new product development innovatively.
New product development, systematic innovation, TRIZ, TIPS, product manufacturing.
Song-Kyoo Kim is with Asian Institute of Management, 123 Paseo de
Roxas, Makati City 1260, Philippines (tel: +632-892-4011; e-mail:
Song-Kyoo Kim, "
Innovative New Product Development Practice by Using
Systematic Innovations," International Journal of Innovation, Management and Technology vol. 4, no. 4, pp.