IJIMT 2013 Vol.4(2): 218-227 ISSN: 2010-0248
DOI: 10.7763/IJIMT.2013.V4.395

AHP Modeling for Multicriteria Decision-Making and to Optimise Strategies for Protecting Coastal Landscape Resources

S. Baby
Abstract— The objective of the study is to optimize the strategies built by SWOT (Strength, Weakness, Opportunity, and Threat) - QSPM (Quantitative Strategic Planning Matrix) that would help the policy maker and to rationalize the dilemma in decision making to fabricate environmental protection policies, laws and standards .These laws for coastal resources against the anthropogenic activities will help curb deteriorating impacts on environmental components that was identified from the RIAM (Rapid Impact Assessment Matrix) process in the State of Kuwait. Optimizing and rationalizing of the strategies are performed with the concept of AHP (Analytic Hierarchy Process) /ANP (Analytical Network Process) utilizing multi-criteria decision (MCD) making software – Super Decision.AHP/ANP with SuperDecision has often helped as an effective means of dealing with complex decision-making for the strategies to be prioritized, optimized and rationalized. AHP/ANP helps capture both subjective and objective evaluation measures, providing a useful mechanism for checking their consistency relative to considered alternatives, thus reducing bias in decision making particularly during the SWOT-QSPM process. The new priorities generated by optimizing and rationalized by AHP/ANP Model was the best fit strategies for effective policy construction to tackle the coastal deterioration.

Index Terms— Super Decision, judgment scale, sanity check, consistency, sensitivity, morphology, coastal deterioration.

S. Baby is with Birla Institute of Technology, Department of Remote Sensing & Geoinformatics, Mesra, India and GEO Environmental Consultation, Hawally, P. O. Box: 677, Al-Surra 4507, Kuwait (e-mail: sajimathewvk@hotmail.com).

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Cite: S. Baby, " AHP Modeling for Multicriteria Decision-Making and to Optimise Strategies for Protecting Coastal Landscape Resources," International Journal of Innovation, Management and Technology vol. 4, no. 2, pp. 218-227, 2013.

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