• ISSN: 2010-0248
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Bimonthly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Executive Editor: Ms. Nina Lee
    • Abstracting/ Indexing: Google Scholar, Ulrich's Periodicals Directory,  Crossref and ProQuest, Electronic Journals Library.
    • E-mail: ijimt@ejournal.net
IJIMT 2020 Vol.11(3): 102-107 ISSN: 2010-0248
doi: 10.18178/ijimt.2020.11.3.884

An Investigation towards the Antecedent of Tourists’ Happiness

Nasir Aziz, Syafruddin Chan, and Cut Aprilia
Abstract— The study of tourists’ happiness is an emerging study as many of its aspects have yet been investigated. This study aims to examine the role of Smart Tourism Technology and Perceived Valued Destination on tourists' happiness mediated by tourism experience satisfaction. The respondents of this study were tourists who have visited Aceh. Three hundred fifty respondents from three leading Aceh tourism destination, namely Banda Aceh, Sabang, and Aceh Besar filled the questionnaire. Data were analyzed using Structural Equation Model (SEM). The result of this study indicates that tourism experience satisfaction creates tourists’ happiness. Smart tourism technology does not play a significant role in generating tourists’ happiness. Although the perceived value destination and smart tourism technology influenced tourism experience satisfaction, it does not affect tourists’ happiness. This study contributes to the proliferation of tourists’ happiness studies. It also benefits the Destination Management Organization (DMO) in enhancing the tourism experience.

Index Terms— Perceived valued destinations, smart tourism technology, tourism experience satisfaction, tourist happiness.

The authors are with Management Department, Faculty of Economics and Business, Universitas Syiah Kuala, Aceh, Indonesia (email: nasirazis@yahoo.com, syafruddin.chan@unsyiah.ac.id, cut.aprilia@unsyiah.ac.id).

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Cite: Nasir Aziz, Syafruddin Chan, and Cut Aprilia, " An Investigation towards the Antecedent of Tourists’ Happiness," International Journal of Innovation, Management and Technology vol. 11, no. 3, pp. 102-107, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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