• ISSN: 2010-0248
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Bimonthly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Executive Editor: Ms. Nina Lee
    • Abstracting/ Indexing: Google Scholar, Ulrich's Periodicals Directory,  Crossref and ProQuest, Electronic Journals Library.
    • E-mail: ijimt@ejournal.net
IJIMT 2020 Vol.11(2): 69-75 ISSN: 2010-0248
doi: 10.18178/ijimt.2020.11.2.878

Evaluation of Positive Meaning as a Positive Leadership Strategy: A Case of Consumer Good Company in Indonesia

Muhammad Taufiq Amir
Abstract— This paper reports the evaluation of positive meaning-making practices as one of the positive leadership strategies in a consumer good company. Four strategies of positive meaning and effort in strengthening culture and identity examined from secondary data and informal talk of participants. Two company’s video, seminar presentations, and a book were used as main data. The results reveal that building a sense of community and strengthening the culture and identity as well as creating a positive impact are the most apparent feature of positive meaning strategy.The discussions contribute to the concepts of positive meaning in the domain of positive leadership, and the practices applied can be referred for managers.

Index Terms— Positive meaning, positive impact, culture, sense of community.

Muhammad Taufiq Amir is with the Department of Management, Universitas Bakrie, Jakarta, Indonesia (e-mail: taufiq.amir@bakrie.ac.id).

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Cite: Muhammad Taufiq Amir, " Evaluation of Positive Meaning as a Positive Leadership Strategy: A Case of Consumer Good Company in Indonesia," International Journal of Innovation, Management and Technology vol. 11, no. 2, pp. 69-75, 2020.

Copyright © 2020 by the authors. This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited (CC BY 4.0).
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