• ISSN: 2010-0248 (Print)
    • Abbreviated Title: Int. J. Innov.  Manag. Technol.
    • Frequency: Quarterly
    • DOI: 10.18178/IJIMT
    • Editor-in-Chief: Prof. Jin Wang
    • Managing Editor: Ms. Nancy Y. Liu
    • Abstracting/ Indexing: Google Scholar, CNKI, Ulrich's Periodicals Directory,  Crossref, Electronic Journals Library.
    • E-mail: ijimt@ejournal.net
HOME > Archive > 2019 > Volume 10 Number 5 (Oct. 2019) >
IJIMT 2019 Vol.10(5): 201-206 ISSN: 2010-0248
doi: 10.18178/ijimt.2019.10.5.862

Alternatives for Promoting Research Projects’ Results — A Case Study for the GO4life Project

I. Popa-Bota, M. Dan, A. Mihăilă, and E. Crişan

Abstract— Research valorization is a challenging topic for Romanian academic community, as Romania’s research projects’ results rarely succeed to be transformed into products, services or knowledge in general. The present paper considers an important topic of this valorization process, namely promoting research projects’ results. Having as a reference the traditional requirements mentioned in literature concerning the promotion of research projects’ results, in this study we analyze the promotion strategy developed for the GO4life project. One conclusion is that though the project is related to a very recent technological issue as is graphene, its promotion strategy is traditional. Based on these findings, several proposals are made for improving GO4life’s promotion strategy.

Index Terms— Research promotion, technology transfer, fire resistant materials, promotion alternatives, research valorization.

I. Popa-Bota is with Babeş-Bolyai University, Romania (e-mail: popabota.ioan@ot.ubbcluj.ro). M. Dan, A. Mihăilă, and E. Crişan are with Babeş-Bolyai University, Faculty of Economics and Business Administration, Management Department, Romania (e-mail: madalina.dan@econ.ubbcluj.ro, alin.mihaila@econ.ubbcluj.ro, emil.crisan@con.ubbcluj.ro).

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Cite: I. Popa-Bota, M. Dan, A. Mihăilă, and E. Crişan, " Alternatives for Promoting Research Projects’ Results — A Case Study for the GO4life Project," International Journal of Innovation, Management and Technology vol. 10, no. 5, pp. 201-206, 2019.

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